THE ORIGINAL FOOD TROLLEY
Logo Design, Web Design,
The Original Food Trolley, formally known as Rootz Farm Kitchen, was a project that my team and I at Roxo worked on.
The Original Food Trolley serves the food desert in south east Fort Worth, Texas. This start up business will be able to serve fresh food to people that can't necessarily get to a store. In partnership with a local community garden, The Original Food Trolley will be able to service their community in need.
During this project, we decided to change the name of the company to better suit its branding needs and show off the unique food truck design. We felt as though the trolley would be the main selling point for people because its very unique "location" to say the least. Food is served right from a trolley bus, much like a food bus, but with much more personality.
During branding we wanted to turn this unknown business into a unique local brand. For this, we decided the logo needed to be designed to showcase the most important thing: the trolley.
The web design on the other hand was positioned to showcase the culture and events that could happen at the trolley. We wanted to show people working together and having a good time. Stock images were used because the trolley was not yet in business.