Texas Christian University Social Work Brand extension

TEXAS CHRISTIAN UNIVERSITY

SOCIAL WORK DEPARTMENT

Brand Identity 

Strategy 

Collateral

Texas Christian University's Social Work Department wanted to update their branding and collateral designs to encourage more undergraduate and graduate students to apply to their college. The goal was to develop a modern and innovative brand extension that encouraged students to focus on the positive impacts social workers do instead of the negative connotation some associate with the career. 

Texas Christian University Social Work Blue Circle Logo
Texas Christian University Social Work logo and sticker design
Texas Christian University Social Work Positioning Statement
Texas Christian University Social Work Brand Strategy Challenge

Private Policy

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