SIGN UP TO GET NEWS & TIPS

©2019 Sweet Daddy Designs, LLC.  

Private Policy

YOU WANT YOUR BRAND TO STAND OUT

We're here with the bold, innovative solutions. 

YOU KNOW YOU’RE A BADASS.

NOW LET THE WORLD KNOW.

It's time to focus on smart strategy and branding. 

You know your brand has the potential to be bold, impactful, disruptive. But, you need someone to identify what makes you different to consumers –– and to tell your authentic story.

WE’RE A STRATEGY-FIRST STUDIO
The foundation for launching or growing your badass brand starts with a daring strategy that focuses on your why.
WE PUSH THE ENVELOPE
 We believe that staying curious is non-negotiable. We’re always testing new waters and creating rebellious, edgy design solutions.
 
WE FOCUS ON STAYING AUTHENTIC
Your clients hire you because of your unique story –– that’s why we develop branding strategy that is bold, modern, and true to you.

This was my first time hiring a designer and I can say I am really happy that I hired Melissa! From our first discovery call to the final product, she made the process super easy. Her work ethic is like no other. I am so in love with my logo she created for my business, better than I could have imagined. I can't wait to work with her on future projects!

NATALIE | ROSELIET VA

YOUR BRAND STARTS WITH SMART STRATEGY

Smart strategy is the root of a well-designed website and wicked clever brand identity. It’s what allows you to connect with potential clients and consumers –– it’s why we’re a strategy-first studio.

COMPLETE STRATEGY

Understanding your audience & market starts here. 
You’re ready to commit to defining your brand, understanding your audience, and growing your business.
 
What you’ll get:
  • Discovery Call

  • Brand Questionnaire

  • 1-3 Hour Strategy Call 

  • Brand Strategy Guidelines that will become the backbone of your business, including:

    • Your goals and challenges

    • Analysis of your target market

    • The values and priorities that motivate your audience to convert

    • Perceptual mapping of your current and desired markets

    • A mission and positioning statement that will drive your big-picture decisions

    • And, whether you’re doing a total rebrand or launching a new business, we’ll develop a business name and slogan that accurately illustrates who you are and what you do.

Timeline: 5-6 weeks

STRATEGY CONSULTING

You want to hash out your brand strategy with an expert.
 
 I work with business owners on an hourly basis to discuss strategy basics and how to improve their branding.

STRATEGY RETAINER

You’re looking for an ongoing relationship with a brand strategist.
 
We’ll work together on a monthly basis to dive into your current brand positioning and create a consistent message across platforms.

BRAND IDENTITY

Let’s work together to tell your authentic story.
You want your brand to stand out in the crowd. It needs to be strong and impactful –– and it needs to translate across platforms. We collaborate with you to identify who you are, what makes you different, and why your work matters.
 
What you’ll get:
  • Brand Questionnaire

  • Custom Mood Board

  • Custom Color Palette

  • Brand Guidelines

  • Primary Logo

  • Secondary Logo

  • Custom Font Pairing

  • Brand Marks

  • Brand Launch Graphic

  • 2 Pieces of Collateral

Timeline: 5-6 weeks

WEBSITE DESIGN

Your website is your chance to let the world know you.
People hire people...and people find people on the internet. Your website is your chance to show off your services, your unique voice, and why you’re the right person for the job. It’s your piece of the internet. Make it count.
 
What you’ll get:
  • Website Strategy Questionnaire

  • 5-page Custom Design (Homepage + 4 Other Pages)

  • Basic SEO

  • Website Training

Timeline: 4-5 weeks

WE BELIEVE IN A COLLABORATIVE PROCESS.

WE LISTEN. WE WORK TOGETHER.

1. DISCOVERY
Let’s get to know each other. I want to learn more about the who and why behind your business. I want to make sure I’m the best brand strategist and designer for your project.
2. RESEARCH
Once we have our contracts and timeline in place, I’ll send over a questionnaire that dives into your inspiration, where you want to take your brand, and how you’d like to see it grow..
 
3. DESIGN
Based on our work together during the discovery and research phases, I’ll develop a creative, daring, and modern solution for your brand identity, strategy, and/or design.
4. REFINE
Branding and design are a process. We’ll collaborate through the refinement stage to make edits based on your feedback and land on a final product that we’re pumped to launch.
5. DELIVERY
With the final project in place, I’ll deliver all final files via a Google Drive link. You’ll easily download them there and you’ll be set for your big launch day.
 
6. LAUNCH
Pour yourself a margarita: LAUNCH DAY has arrived. We’ve worked hard to create a brand that’s bold, impactful, and YOU, so let’s celebrate!