How Business Owners Can Better Support Their Online Presence Throughout COVID-19

Updated: Apr 1, 2020

We’re in a very uncertain and weird time right now due to the coronavirus. We’re being told to practice “social distancing”, 20 second hand washing (which you should have already been doing by the way), and in some countries, lockdown. It’s hard being a business owner under normal circumstances but this takes the cake. While some might be confined to their home with small kids, and others are in quarantine completely, I wanted to give you a list of things you can complete to update and maintain your business for when things get back to normal.

1. Update Your Website

It’s probably been awhile since you gave your website some proper TLC. Since this is your online presence where people learn more about you and your business, it’s the perfect time to update it up a bit. Here are some ways you can spruce up your website:

  • Update your SEO, meta tags and descriptions so people can find your business on google.

  • Make sure your website is designed with your audience in mind and make it easy enough for them to find the information they are after. (You don’t want them to have to search for what they’re looking for. Website visitors are notorious for bouncing after 5 or so seconds so align your site with their needs.

  • Make sure all of the links on your website are properly connected.

  • Create a few new blog posts or edit the information and photos on old ones to be up to date.

  • Update all of the content on your website, especially if it's outdated. Update your services, FAQ, Menu items, schedule, or About me. This is all important content that should be updated regularly.

2. Create A Content Calendar for Next Quarter

Ever get behind on content you need to plan and push out? Well now's the time to focus on the future and get some stuff done. Create and manage content for all of the social media platforms you use to free up time for when things go back to normal. Sit down for an hour or two and plan out 3 months worth of content including photos, captions, and hashtags if they need it. Platforms could include:

  • Instagram

  • Facebook

  • Pinterest

  • Twitter

  • YouTube

  • TikTok

  • Email

I use Trello, Google Drive, and PLANN to help with planning and managing content.

3. Reconnect With Your Local and Online Communities

  • Reach out to past contacts to see how they’re doing & plan a virtual coffee date!

  • Reach out to clients to see how your product/service helped their business and see if you can get a testimonial for your website or social media.

  • Get involved with your favorite facebook groups and share meaningful information to help a fellow business owner.

These are probably things that are already on your neverending todo list. But in this current climate of isolation it's the perfect time to connect with old and new friends while also updating your online presence.

Please be safe and take care of one another.

Encourage the Curious. 
Back the Rebellious. 

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