3 Reasons Why Small Businesses Should Invest in Branding

Updated: Jan 18




1. Branding adds more focus on your small business

Have you ever found yourself running around like a chicken with its head cut off? Do you have tons of stuff to do and no time to do it? Trying to do everything yourself as a small business owner can be stressful. However, hiring a branding studio can ultimately help save time by having them take on the branding and design work. This will put your focus back on what’s important: running your business.


2. You look more professional

Have you ever gone to a website that looks like it was built in the 90s? I think we all have seen quite a few of these. The problem with these types of websites is that it doesn’t feel current, up to date, or professional. These websites lose credibility in the first 5 seconds based solely on looks. I don’t know about you but, when I visit an outdated website it feels like a scam site and something I shouldn't engage with.


Strategically branding and designed websites build trust, and trust brings in clients.


3. Great branding brings in clients

Speaking of trust, clients and customers want to trust the businesses they give their money too. Having great branding and a well designed website lets customers know:

  1. you’re not a robot

  2. and you actually spent time investing in your business

How does this bring in clients you might ask? Well... most people, including myself, can spend way longer than we should on websites/blogs/etsty shops etc. This is because good design is like a well curated drug, once you get a taste you cant stop coming back.


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